White paper
Agentic AI and media buying: An investment guide
Assess what to build, where to integrate and how to evaluate an AI investment in media buying. This guide examines architecture choices, operating costs and the role of human control.
White paper · English · PDF · 27 pages
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What the guide covers
- Technology and interoperability choices.
- Custom development and existing frameworks.
- Development and operating costs.
- Evaluation, traceability and human control.