AdTech consulting, AI development and training
Choose the support that fits your challenge: improve advertising operations, develop a useful AI workflow, or help your teams make better use of AI. Each engagement has a defined scope, deliverables and success criteria.
AdTech consulting
Improve advertising performance, resolve technical issues and evolve the way your operations work. Epicflare connects business objectives with the integrations, settings and processes that influence results.
For publishers
An engagement can address a specific performance gap or a broader change in your monetization setup. The work can cover:
- Monetization strategy, inventory and demand sources.
- Ad server and SSP configuration, integrations and delivery issues.
- Performance analysis, operational priorities and team workflows.
For agencies and advertisers
Review how campaigns are planned, configured, measured and improved. The work can cover:
- Media buying methods and the tools supporting them.
- Campaign setup, performance analysis and optimization practices.
- Conversion measurement and the data used to make decisions.
What an engagement can deliver
Depending on the need, deliverables can include a documented assessment, a prioritized correction plan, technology recommendations, technical fixes or support for a wider project. Findings are connected to the data and dependencies that explain them, so your teams can decide what to do next.
A practical starting point
Video demoWatch AI agents audit a Google Ad Manager setupWe begin with the issue you want to address, the systems involved and what you have already tried. We then define the scope, access requirements and a useful way to assess the work. Consulting can continue into implementation where the project calls for it.
Programmatic monetization
See how technical integrations, AdOps configuration and demand connections contributed to monetization improvements across several engagements.
Explore the monetization workAI consulting and development
Turn business practices into AI workflows that fit your tools and operations. Epicflare helps define the use case, design the solution and build the agents, automation and integrations needed to make it work.
Applications in advertising operations
- Analysis and reporting across existing data sources.
- Media and audience planning, campaign creation and setup.
- Campaign monitoring and routine optimization tasks.
- Inventory analysis, monetization diagnostics and action tracking.
- Buyer and seller agents that prepare media buys or package and sell inventory.
Define the right solution
We examine the work to be done, its frequency, the decisions involved and the information available. This shapes the workflow, architecture and choice of tools. The design also defines which actions the system can take and where your teams review or approve its output.
Build and integrate
Depending on the project, the work can result in a functional prototype or a solution integrated with your systems. Business rules, platform connections and evaluation criteria are part of the design. Testing uses representative situations so the team can assess whether the solution meets the agreed requirements.
What an engagement can deliver
Solution briefBuyer & Seller AgentsPDF · 1 page- A target workflow, feasibility assessment and implementation options.
- An architecture and agreed success criteria.
- A working prototype or integrated agents and automation.
- Test findings and the handover needed to use the solution.
Media buying automation
A media buying workflow has already been delivered in production, covering planning, campaign creation and optimization with media buyer approval on plans and key actions.
Read the automation case study
Go further
Agentic AI and media buying: An investment guide
A framework for assessing architecture, interoperability, operating costs and control when investing in AI for media buying.
PDF · 27 pages · Free · one short form unlocks every resource
AI training
Give leaders and teams the knowledge to make informed decisions and use AI in their work. Epicflare combines explanations, discussion and practical exercises around the participants’ roles, experience and objectives.
For leaders
Understand what AI can do, where it can be useful and what a project requires. Sessions can address investment priorities, technology choices, buying versus building, and the conditions for adoption. The aim is to make decisions more concrete and connect them to an achievable roadmap.
For teams
Learn to use or build AI solutions for tasks that matter in your day-to-day work. Exercises start with relevant situations and help participants understand how to evaluate an output, adapt a workflow and identify when their judgment is needed.
Formats shaped around your needs
- Workshops and practical sessions for small groups.
- Executive advisory sessions and mentoring.
- Webinars, with recordings for internal use where agreed.
Content and materials are adapted to the audience. We define the decisions or practices that should become easier, then select the examples, exercises and format that support those objectives.
A practical starting point
WorksheetAssess an AI use case before you buildTell us who will take part, their current experience with AI and what they need to do differently. We can then define the learning objectives and a suitable program.
AI decisions and adoption
Executive advisory and mentoring have helped organizations clarify their roadmaps and objectives and begin tracking adoption. These are qualitative observations, without a consolidated measure of impact.
Read the AI adoption case studyFind the right first step
A first discussion can clarify the challenge, the tools involved and the result you want. From there, we can define an assessment, a development project or a training engagement that fits your needs.
Questions about working with Epicflare
Epicflare works with publishers, agencies and advertisers on monetization, media buying and advertising operations. Training and advisory sessions are tailored to the roles, decisions and practical needs of the participants.
Yes. AdTech consulting can cover monetization strategy, technical integrations, campaign configuration, measurement and operational improvements. The intervention follows the problem you need to address.
Both. Epicflare provides consulting and technical implementation. Depending on the project, the deliverable may be an assessment, a correction plan, technical changes, a prototype or a solution integrated with your tools.
Yes. A buyer agent helps agencies and advertisers find relevant offers and prepare media buys. A seller agent helps publishers and sales houses package their inventory and respond to buyer requests within defined rules. We help define the selection, sales and approval rules, connect the agents to your SSPs, DSPs and ad servers, and equip your teams to run them. Your teams approve the commercial agreement before the campaign is activated. Protocols such as AdCP are still emerging, so the connections depend on the tools and partners involved.
We discuss your goals, tools, current practices and constraints. We then define an appropriate scope, deliverables and success criteria before agreeing the work, budget and timing.
Yes. An engagement can focus on a specific technical issue, decision or development need alongside the people already involved. Responsibilities and the way the work will be handed over are defined together.
The workflow defines which actions require review and approval. In the media buying project presented on this site, media buyers validate plans and key actions before changes are applied. The controls for your project are defined around its tasks and risks.
This depends on the scope. We can begin by discussing the process without sensitive data, then identify the information and access required for the work with the people responsible for those systems.
The budget depends on the scope, systems, deliverables and work required. These are defined before an engagement starts so you can assess the proposed approach and its cost.
Results depend on the starting point and scope. Each case study explains what was observed and how it was measured. For your project, we agree the relevant baseline and success criteria before assessing the outcome.
Yes. Executive sessions focus on decisions and investment choices. Team sessions use practical examples and exercises suited to the participants’ work and current knowledge. The audience and learning objectives determine the content and format.