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Resources
Explore Epicflare’s services, selected work and custom solutions. Open a brief to understand the scope, the approach and the evidence behind it.
White paper
A framework for assessing architecture, interoperability, operating costs and control when investing in AI for media buying.
English · PDF · 27 pages
Free · one short form unlocks every resource
Company presentation · English · PDF · 9 pages
Our services, experience on the publisher and media buying sides, selected work and ways to start an engagement.
Free · one short form unlocks every resource
Free · one short form unlocks every resource
Engagement examples · English · PDF · 1 page
Technical integration, AdOps configuration and demand connections, with results observed across several clients and scopes.
Case study · English · PDF · 1 page
A production deployment covering planning, campaign setup and routine optimization, with media buyer approval.
Custom solution · English · PDF · 1 page
An approach to combining analyst, AdOps and yield expertise into documented findings and prioritized actions.
Case study · English · PDF · 1 page
Consulting and mentoring for executive leaders, investment choices and adoption, with qualitative observations.
Custom solution · English · PDF · 1 page
Implementing AI agents that help agencies and advertisers prepare media buys, and help publishers package and sell their inventory.
Worksheet
A practical worksheet to define the task, the available data, the controls and the evidence needed to decide whether to proceed.
English · PDF · 2 pages
Free · one short form unlocks every resource
Practical perspectives on AdTech operations, AI workflows and investment decisions.
Explore an AdOps workflow for deal requests, with explicit business rules, human approval and practical criteria for evaluating AI support.
, 6 min read
Turn platform knowledge, business rules and operational playbooks into AI workflow requirements, then test how reliably they are applied.
, 6 min read
Compare AI agents and automated workflows through task requirements, control, evaluation and operating cost to choose a suitable starting point.
, 7 min read
Scope an AI workflow around one operational task, define evaluation criteria and add complexity only when testing shows it is needed.
, 7 min read
AI for marketing
What Meta’s AdLlama study reports on ad text trained with click-through feedback, and what it does not show.
, 6 min read
AI for marketing
How the OODA loop can structure adaptive AI agents for campaign management, provided their limits and approval points are explicit.
, 6 min read
AI agents
How reactive, deliberative and hybrid agents differ, and how to choose between single-agent and multi-agent architectures, starting with the simplest one that meets the requirements.
, 4 min read
AI for marketing
AI adoption can change how operational work is distributed, but the outcome depends on the tasks, tools and organization.
, 3 min read
AI for marketing
AI can support the production of variations, but their value should be assessed through a defined experiment rather than assumed in advance.
, 6 min read
AI agents
What training an AI model involves, how it differs from fine-tuning, retrieval-augmented generation and workflows, and what to ask about tools described as “trained”.
, 5 min read
AI for marketing
N8N “AI ad factories” promise automated creative production at scale. A practical look at the limits we observed in our tests, and at how workflow design shapes the results.
, 5 min read
AI for marketing
Generative AI is powerful for producing ad content at volume. Why LLMs tend to produce predictable ideas, and the limits of common fixes.
, 5 min read
AI for marketing
An approach to AI’s creativity problem through strategic knowledge injection. Learn how to build creative knowledge bases and inject them into AI workflows.
, 4 min read
AI for marketing
The difference between plastic dolls and photorealistic AI influencers often comes down to two things: specific details and photography principles.
, 5 min read
Share the issue, the tools you use and the outcome you need. We can define an appropriate first engagement.
