Engagement examples / Programmatic monetization
Optimizing monetization across the ad stack
Epicflare combines technical and AdOps work to improve inventory value and fill rate. These examples bring together anonymized engagements across different clients and scopes.
Programmatic monetization
Engagement examples · English · PDF · 1 page
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The challenge
Low CPMs and fill rates limit both the value of inventory and the share that earns revenue. Addressing the issue means examining how integrations, ad serving settings and demand connections work together.
The work
Technical integration
Audit the site's advertising integrations and rebuild the integrations that need correction.
AdOps configuration
Review the ad server and SSPs, then adjust ad delivery and monetization settings.
Demand connections
Adjust connections and the signals they transmit to match demand-side buying conditions.
Deliverables and follow-through
The work combines an assessment of the ad stack, technical corrections, configuration changes and adjustments to demand integrations. CPM and fill rate are tracked to assess the effects of the changes. Teams receive training on how the stack works and what has changed.
Observed results
| Metric | Range observed across engagements |
|---|---|
| CPM | +25 to +75% |
| Fill rate | ×1.3 to ×3 |
These ranges were observed across multiple clients and scopes. They do not describe a single engagement, are not necessarily simultaneous and cannot be used to calculate a combined revenue gain.
A monetization issue in your ad stack?
Discuss the performance gap, your current setup and the result you need. We can define an appropriate scope and the criteria for assessing the work.